Successfully completing his BA honours degree in furniture design Leeds, William moved to London arriving in Shoreditch. He was employed full time by the Islington based designer Stephen Einhorn. It was here he developed a talent for jewellery, working on projects for Paul Smith, Dunhill and the infamous A Bathing Ape Japan. A large part of his time was spent designing customer commissions and collections for the shop on Upper Street and designing for a number of celebrities. In an apprentiship atmosphere William learned many of the jewellery skills and subtleties he values today.
Setting up his own label in 2002 William designs and makes bespoke jewellery and collections for women and men and has created a workshop and show lounge within the heart of Hatton Garden, London's historic jewellery centre.
"It's important to me everything is designed and made in London, searching out the hidden glamour of city life has always stimulated me inspiring jewellery for the modern libertines".
Working with precious metals and stones William creates desirable award-winning jewellery of detailed value, resulting in the provocative and edgy style he is steadily receiving attention for.
"With interests diverse as pop culture, punk and the beauty of couture I combine the skill of jewellery making with traditional workmanship and cutting edge technology, fusing original ideas with a strong visual aesthetic".
William has designed jewellery for bespoke Soho tailor Mark Powell, cult Anglo-Japanese fashion label Silas and UK label Boxfresh. Continued involvement with fashion has lead to exclusive accessories for Nike and catwalk exposure with Savile Row tailor Ozwald Boateng. Such collaborations are establishing William as an accomplished and trusted designer within the jewellery trade, fashion world and with private customers.
"Ultimately a piece of jewellery is about the wearer, so my ready to wear collections and bespoke service means anyone can own their own piece of personal luxury ... escape from the politely organised"