Creative Director Laura Vann, founded V with her father Timothy after he employed her to work for his pre-existing jewellery company. While studying at university in London, she noticed a demand for timeless, vintage jewellery.
"I often saw friends wearing incredible pieces that were either one-offs found on the Portobello Road, or designer pieces with a price tag to match. I saw no brands in the jewellery market that were accessible in terms of availability or price to young women like myself. When I began working for my father I persistently asked him if we could fill this gap in the market by creating our own affordable, vintage inspired brand. This plea was met with continuous rejection until one day when my father did a stock-take, he noticed that one bangle out performed any other in terms of sales by more than double, and it was the most expensive. He went into the safe, pulled out the piece and found that it was his only vintage style bangle. I began designing the V collection that day."
In keeping with the V ethos, Laura steered away from trends, soon to be over produced and to fade away almost as quickly as they came about. Instead she looked to the past as her source of inspiration when designing the V collection, while her young perspective added a contemporary touch and breathed new life into historical jewellery. Analysing shapes, genres and movements, she uncovered vintage inspired styles that had survived the test of time; their beauty affirmed by their longevity.
Today V is described as a breath of fresh air to the market, and is stocked in some of the finest retailers across the UK and Ireland. Our affordable pieces are carefully hand set with dozens of stones, including precious and semi-precious. It is this combination of quality, modernity and eternal vintage design which ensures that a piece of V, although worn for moments, may be adored for a lifetime...