Joubi was founded in London in 2010 by Joanna Bourne. After having completed a degree in publishing, London born Joanna decided to indulge her passion for jewellery and jewellery design by embarking on a career in it and subsequently founded Joubi. She graduated from the Gemological Institute of America in London in 2011 and has since devoted her time to designing and realising her first collection.

Taking the inspiration for her work from her years of travel, her love of animals and from her fascination with natural materials, metals and gem stones, Joanna has created a diverse and charming collection.

“My aim was to create a very wearable and versatile collection keeping up with modern trends through exceptional quality pieces. So I could appeal to all age groups and demographics the collection was designed to have a piece in it for everyone. Of particular note are the One Of A Kind rings, for which I let my imagination really take control. I hope that people enjoy wearing the pieces as much as I have enjoyed creating them.”

Each piece within the collection was designed to make the owner feel like they are wearing something special. Joubi achieves this through its uncompromising design process and its sourcing and use of only the finest materials. Various different materials and processes are employed to complete the range. Sterling silver with 18K gold micro-plating in a variety of different colours is used for certain items. Solid 18-Karat rose, yellow, white and blackened gold for others. Feature stones in the ring collections include Black Onyx, Smoky Quartz, Amethysts, Moonstones and coloured Tourmalines. Also utilised to surround feature stones and to create a feature of themselves are brilliant pavé diamonds and sapphires in various colours.

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