Ingenious Jewellery is a contemporary brand, offering its beautiful sterling silver jewellery plated in 18ct yellow, white or rose gold. Ingenious collections are based on key industry trends translated into wearable and elegant designs that capture versatility and individuality in every piece.
The story of Ingenious began 5 years ago, when Emma Gee, the founder and creative director, identified the gap for premium faux-fine jewellery on the UK market.
”When I started Ingenious I was concentrating on creating a fashion brand that would fill the gap for high quality, affordable yet luxurious jewellery. "
Ingenious Jewellery was built on true family values and with great involvement from Emma's family and relatives. In fact the name of the brand has been inspired by Emma's two daughters.
“When it all started I had a tin can full of jewellery that I collected from all around the world. I took it everywhere I went. I would sell the jewellery to parents at my children’s school, to my friends and family. I think I still have that tin can hidden away somewhere. My husband helped me to secure my first wholesale appointment with an owner of a small boutique in Stanmore.